Privacy Policy

This Privacy Policy describes how we collect, use, and share your personal information when you visit or purchase from (the “Website”).

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products you view, the website or search terms that led you to the Website, and how you interact with the Website. We refer to this automatically collected information as “Device Information.”

We use the following technologies to collect Device Information: - “Cookies” are data files stored on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org. - “Log files” track your actions on the Website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps. - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipment, and providing you with invoices and/or order confirmations). Additionally, we use such Order Information to: communicate with you; screen your orders for potential risk or fraud; and, if consistent with the preferences you have shared with us, provide you with information or advertising related to our products or services. We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

As described above, we share your personal information with third parties to help us better use your personal information. For example, we use Shopify to power our online store—you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how customers use this website—you can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or otherwise protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertising or marketing that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI)'s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Facebook - https://www.facebook.com/settings/?tab=ads

Google - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our website's data collection and use practices when we receive a "Do Not Track" signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

In addition, if you are a European resident, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as outlined above. Furthermore, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through this website, we will retain your order information for our records unless you request that we delete this information.

This website uses cookies to help track the items you place in your shopping cart, including when you abandon your cart, and this information is used to determine when to send shopping cart reminders via text message or email.

Minors

This website is not intended for individuals under the age of 21.

SMS Contact Information

Any phone number provided by customers through the "Contact Us" page will be kept confidential and will not be shared with any third-party entity. These numbers will only be used to respond to inquiries regarding our services, product orders, and other customer-related issues.

Customers can opt out of receiving text messages from Yuehuiqu at any time by replying "STOP."

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us by email at Support@yuehuiqu.com.